"BRAND"
The brand strategy of using successful brands to introduce new products
WHAT IS BRAND EXTENSION?
website address
WHAT IS URL?
The name that is used to identify a company or an organization
WHAT IS A TRADE NAME?
The stage of brand loyalty in which consumers become aware of a brand and know a bit about it
WHAT IS BRAND RECOGNITION?
A brand mark that has been personified and made to seem lifelike
WHAT IS A TRADE CHARACTER?
The stage of brand loyalty in which consumers insist upon buying a specific brand
The ongoing decision-making process about the use of brands
WHAT IS BRANDING?
Something that is forbidden or avoided due to cultural beliefs
WHAT IS TABOO?
The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee
WHAT IS BRAND LICENSING?
An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion
WHAT IS A GENERIC ITEM?
The actions a business takes with a brand in order to accomplish its goals
WHAT IS BRAND STRATEGIES?
A brand strategy that involves businesses joining forces for mutual benefit and to increase brand recognition, customer loyalty, and sales for the brands involved
WHAT IS CO-BRANDING?
A group of related product items
WHAT IS A PRODUCT LINE?
A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors’ brands
A name, term, symbol, design, or combination of these elements that identifies a product and distinguishes it from competitors’ products
WHAT IS A PRODUCT BRAND?
The stage of brand loyalty in which consumers prefer to purchase a certain brand but will accept substitutes if the brand is not available
WHAT IS BRAND PREFERENCE?
A brand that is owned by a business; designated by the symbol ™
WHAT IS A TRADEMARK?
A category of brands in which different brands are used for products owned by one company
WHAT IS AN INDIVIDUAL BRAND?
The part of a brand which can be spoken, such as a word, a phrase, a letter, a number, or any combination of these
WHAT IS BRAND NAME?
Brands owned by intermediaries
WHAT ARE INTERMEDIARIES?
Customers’ allegiance to a particular brand
WHAT IS BRAND LOYALTY?
The act of distinguishing between or separating two or more things
WHAT IS DIFFERENTIATION?
Brand for which the manufacturer assumes all the responsibility of branding
WHAT IS A MANUFACTURERS BRAND?
A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken
WHAT IS BRAND MARK?
A category of brands in which different brands are used for products owned by one company
WHAT IS AN INDIVIDUAL BRAND?