Branding Basics
An identifying symbol, logo, words, and reputation that distinguishes a company and its products from others
What is a brand?
The financial worth of a brand
What is brand value?
The long-term plan for developing and managing a successful brand.
What is brand strategy?
A company's brand is its ___
What is reputation?
The importance of a brand to its customers
What is brand equity?
Colors, logos, and design elements are part of a brands ___
What is identity?
What is not an element used to build a brand?
What is brand value?
A positive brand value means consumers are likely to pay ___ based on the brand alone
What is more?
This refers to how a company promotes and communicates its brand.
What is brand marketing?
The shared beliefs, values, goals, attitudes, and behaviors of a company’s employees
What is company culture?
Generic products tend to cost ___ since they lack brand reputation.
What is less?
Narratives, slogans, and taglines are all a part of ___
What is brand messaging?
The process of identifying the relevant and unique aspects of a brand
What is brand discovery?
A connection that is intended to create a long-lasting relationship between customers and a brand.
What is emotional connection
In a brand strategy outline, this comes after target audience and before brand messaging
What is brand voice?