Logo
What Is a Logo?
something that easily befines your brand
What is the most common way a person can recognize a brand without reading its name?
The logo (or brand colors)
What is a slogan, and what is its main goal?
A short, catchy phrase used to make a brand memorable.
Other than a Logo, what is one visual element that helps identify a brand?
Colors, fonts, or patterns
What is a common "Loyalty Program" perk that many coffee shops or airlines?
Points, "buy 10 get 1 free" cards, or frequent flyer miles.
How do companies use logos to build brand loyalty?
by associating the logo with positive experiences and quality products
Why do companies pay millions for Super Bowl commercials even if they aren't launching a new product?
To stay relevant and and ensure a massive audience keeps them in mind.
If a brand wants to seem "luxury" versus "budget-friendly," how might their language change?
Luxury uses words like exclusive while budget friendly uses words like value or savings.
Many brands use a specific material in their packaging. Why?
To create a specific experience that makes a brand feel high-quality or recognizable.
Why is it usually cheaper for a company to keep an old customer than to find a new one?
Because you don't have to spend money on advertising or convincing them to try you for the first time.
How can a logo influence consumer trust in a brand?
Brand recognition
Name two ways a brand can get people to notice them besides traditional TV or billboard ads.
Social media, influencer partnerships, event sponsorship, or viral stunts.
Why is it important for a brand to tell the same story on Instagram as they do on their physical packaging?
To build trust and consistency so the customer doesn't get confused.
When a company changes its name, logo, and overall look to reach a new audience, what is this process called?
Rebranding
How do online reviews affect weather or not a customer stays loyal to a brand?
They provide "social proof" that the brand is still reliable and doing a good job.
Name an example of effective logo use in brand marketing?
apple, Microsoft, McDonald's etc. All very recognizable
Why is it sometimes a bad thing for a brand name to become the generic word for a product like Kleenex or Band-aids.
They can lose their trademark protection and people might stop seeing them as premium/unique choice.
What is a call to action, and why is every advertisement required to have one?
Why might a brand choose a script/ font instead of a blocky, bold font?
To appear more personal, elegant or approachable rather than corporate or powerful.
Why do many companies use a logo that is adaptable to different formats
To ensure brand recognition in multiple contexts and increase visibility
What is the difference between Brand Recognition and Brand recall.
Recognition is when a customer sees a Logo or names and remembers the brand (aided). Recall is when a customer thinks of the brand on their own when they need a specific products.
How does a brand use emotional appeal to sell a product that is otherwise very boring?
By focusing on the peace of mind or the safety of the customer's family rather than the technical policy details.
Whats the difference between a brand's "features" and its "benefits"?
Features are technical facts and benefits are positive results for the user.