Branding 6.0
OOH media is an abbreviation for the following and it is an example is:
What is Out Of Home? What are billboards?
The ultimate goal is to turn weaknesses into opportunities and then into this . . .
What is a strength?
This generation is the one to watch closely in the years to come. It will be the most "tech savvy" generation of all.
What is the Beta or Alpha Generation?
Brand Equity means the brand has ____________.
What is Value?
A creative ____________ is the transformation of the communication strategy into a compelling and interesting expression.
What is an idea?
When a consumer decides to enter or buy a certain category of products or services, the main reason is because they have a . . . .
What is a need?
The top secret for successful personal branding when using social media is to build a personal brand around your ____________.
What is passion?
The "currency" of your brand is called the . . . .
What are ownable and or recognizable assets?
The HOW is the brand's . . . .
What is promise?
Performance, aesthetics and tangible attributes of a brand is/are these type of benefits.
What is functional benefits?
The "what" is the trigger or the hook for the brand to connect to the consumer and serve its benefits.
What is the Insight?
The aspect of one's character that is perceived by others is called . . .
What is persona?
When brands and companies cynically prey on customers’ social awareness. It is the appropriation of ethical and progressive values as a form of advertising just to make more profit while hiding the dark side of conventional capitalistic business management. This is called . . . .
What is Woke Washing?
A logo like the Nike Swoosh or the glass Coke bottle are these . . .
What are the ownable and or recognizable assets?
An emotional benefit of purchasing a Rolex watch might be this and a functional benefit of a Rolex watch is this.
What is status and what is to tell the time?
A smaller group within a prime market is called this.
What is a sub-segment?
In order for an elevator pitch to be successful, the closing statement is vital. This closing statement is called __________________.
What is a Call to Action (CTA)?
The unique benefit level of the brand equity pyramid is typically broken down into emotional and this other . . .
What is functional?
A brand promise is made of 5 elements. Four are: Simple, Credible, Different, Memorable and . . . this 5th one.
What is inspiring?
In a business context, to completetly change the way one does something, this verb is called ________________.
What is to Pivot?
Refers to strategic planning, presenting and selling a product or service.
What is marketing?
Refers to the promotion of a product or service through various methods.
What is advertisng?
There are 4 steps in the target market process. They are segment your market, select your target needs segments, select you target sub-segments (if needed) and this . . . .
What is meet your target?
When brands take a stand it is called . . .
What is cause-purpose marketing?
There are 2 main reasons why companies/brands promote, advertise, offer deals, etc. They are:
What is to gain awareness and promote trial?