Audience/ Channels
____________ customers have what is called “brand loyalty”, and a long-term relationship with a business.
What is:
Invested or Regular
Information that marketers get from their analytics
What are:
• How each of their marketing initiatives stack up against one another.
• The ROI of their activities
• How well they’re achieving their business goals
Purpose of setting goals in the SMART framework
The purpose of setting specific goals in the SMART framework is to provide clear direction and focus. Specific goals help to define exactly what needs to be accomplished, reducing ambiguity and increasing the likelihood of successful goal attainment.
Professionals that might consult a brand style guide
What are:
Content creators
Graphic designers
Website designers
Marketers
Name three areas of specialization in digital marketing
What are:
Search Engine Optimization (SEO) Specialists
Pay-Per Click (PPC) Advertising Specialists
Social Media Marketing Specialists
Content Marketing (Content marketers)
Marketing Analytics Specialists
Website designers, developers, user experience (UX), and user interface (UI) specialists
Marketing Automation Specialists
What is...
online
_________ in Google Analytics refers to the percentage of visitors who navigate away from your website after viewing only one page, indicating how engaging or relevant your content is to visitors.
What is
bounce rate
A _________ goal usually has a number attached to it.
What is:
measurable
Reasons why logos must be carefully researched
What are
Cross-culturally effective
Understandable
Inoffensive
Job functions associated with content marketers
What are:
- Create content across platforms to create awareness amongst target audiences
- provide information about the business’ offering
- assist in consumer decision-making, and
- create relationships with audiences.
- Content includes blogs, social posts, video, podcasts, and more
What does reach refer to?
What is:
How many people, in total, will be part of the viewing audience for a particular advertisement.
A single platform that integrates your advertising and analytics, so you can act on customer insights faster.
What is
Google Analytics
What role does the "T" play in the SMART goals framework?
What is
The "T" in SMART goals stands for "Time-bound." It refers to setting a specific timeframe or deadline for achieving the goal. This element ensures accountability and helps in prioritizing tasks efficiently.
Statement that best describes an effective brand
What is...
A brand must be impactful, memorable, and modern.
Two soft skills that are common in digital marketing
What are...
• Communication
• Persuasion
• Analytical
• Adaptability
• Business Acumen
A billboard is an _________ marketing channel
What is
offline
Kind of information that a CRM system tracks
What is:
• Contact information
• Demographic details
• Sales data
• Marketing data
• Support activity data
What is a ‘relevant’ goal?
What is..
A goal that is linked to the company’s established philosophy, vision, and personality.
__________ refers to the human characteristics that bring a brand to life and help establish an emotional connections with customers and employees.
What is
Brand personality
Job functions associated with PPC specialists
What are:
- Doing online advertising
- Create & manage ad placement on social media, in search engines (paid), mobile apps, and other online channels.
The number of times an individual in the audience sees the advertisement.
What is frequency
Automated mechanisms that business owners and marketers have at their disposal when it comes to tracking, monitoring and measuring their online marketing goals.
What are
analytics
What does the `A‘ in `S.M.A.R.T goals‘ stand for?
What is
attainable or achievable
Purposes of a brand style guide
What are:
To ensure that the brand is consistent wherever it is used.
To keep complete uniformity in style and formatting wherever the brand is used.
To make sure that different individuals can consult it follow its guidelines.
Two hard skills that are helpful in many of the areas of specialization in digital marketing
What are...
• Video Creation/ Editing
• Basic graphic design
• Basic coding knowledge (HTML, CSS, etc)
• Ability to use website management systems ie: WordPress, Shopify
• Data Analytics
• Copywriting