Logos
What is the importance of including a logo or icon in your branding?
What is brand recognition?
What is a serif font?
A font that has extra strokes at the top and bottom of its letters (Times New Roman)
What is a color wheel used for?
Selecting colors that work well together
What is an example of a specific shape you could use in branding?
A circle or triangle pattern.
What does "brand demographics" mean?
The target audience for your brand (older people, teens, sporty/active people, parents, etc.)
What are two key considerations when designing your logo?
Image & colors
Why should you only use one decorative font?
Maintain clarity and avoid overwhelming the viewer
What are complementary colors?
Colors across from each other on the color wheel (contrasting)
What are three common patterns used in branding?
Geometric patterns, stripes, or organic shapes.
What type of colors should you use for a younger audience?
Bright, energetic colors.
Why is consistency important in brand identity?
Trust/Recognition
Name a simple sans serif font.
One option: Arial
What three things should you consider when choosing colors for your brand?
Style, personality & target audience for your brand
Why might you include additional images in your branding?
To reinforce your brand identity and make it more visually appealing
What font style might appeal to an older demographic?
Cursive or more sophisticated styles.
How can a logo sum up your brand?
It visually communicates what your business stands for in a simple image.
What type of font is better for younger audiences?
Childlike or animated
Why might you choose a monotone color scheme?
For a clean, modern look that appeals to an older demographic.
How can shapes enhance your brand identity?
They can convey messages and feelings related to your brand.
How can understanding your demographic help in color selection?
It allows you to choose colors that resonate with their preferences and tastes.
What should you avoid when choosing elements for your logo design?
Too many colors or overly complex designs
How can font choice affect your brand identity?
Conveys personality/tone to your target audience
How can you achieve a harmonious look in your designs?
Using analogous colors (next to each other on the color wheel)
How do shapes relate to the overall branding message?
They can symbolize qualities or values that your brand embodies.
Why is it important to consider your demographic when choosing fonts?
Different demographics respond to different styles, affecting engagement.