Paid Search
Display
The Ad Tech Stack
Social Media
Potpourri
100
This metric tells you the percentage of people who clicked on your ad.
What is Clickthrough Rate?
100
IOs used to be sent over phone lines and printed on these devices.
What is a fax machine?
100
This software platform allows us to buy programmatic media on the open market.
What is a DSP? (Display Side Platform)
100
Ads that run on Facebook are also shown on this popular social media app.
What is Instagram?
100
This former Digital Marketing Coordinator left our team last week.
Who is Jordan Hershman?
200
This metric tells you how many times your ad was served.
What are Impressions?
200
This acronym lets you know what you're paying for every 1,000 impressions.
What is CPM? (Cost Per Thousand)
200
Brandmuscle spends most of its display budget on this "DSP".
What is Simplifi?
200
This Facebook ad format can showcase up to ten images or videos within a single ad.
What is a Carousel ad?
200
At the Christmas party, Jeremy was wearing a sweater featuring this movie villain.
Who is Darth Vader?
300
This is determined by dividing spend by the number of conversions.
What is Cost Per Acquisition? (CPA)
300
The first banner ad was an ad for this company.
What is AT&T?
300
This measurement determines whether an ad was seen or not.
What is Viewability?
300
Facebook determines this metric by dividing impressions by number of people reached.
What is Frequency?
300
Katie created an ad tech parody using a song by this band ska punk band.
What is Sublime?
400
This is determined by your bid, ad quality and the expected impact of extensions and other ad formats.
What is Ad Rank?
400
This type of digital media buying involves using software to purchase ads, often via an auction.
What is Programmatic?
400
This enables targeting and modeling of first party & analytics data.
What is a DMP? (Data Management Platform)
400
You can extend the reach of your Facebook ads beyond Facebook and Instagram by using this.
What is the Audience Network?
400
This search engine launched in 1995 and was purchased by Yahoo! in 2003.
What is AltaVista?
500
Google calculates this metric based on expected clickthrough rate, ad relevance and landing page experience.
What is Quality Score?
500
This type of error may explain the unusually high clickthrough rate often seen on mobile ads.
What is fat finger?
500
This is Google's DSP.
What is DoubleClick Bid Manager? (DBM)
500
This social app added a self-serve ad manager in early 2017.
What is Snapchat?
500
In 2005, the CEO of this social networking site turned down the opportunity to buy Facebook for $75 million.
What is MySpace?
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