Terms
The combination of unique qualities and characteristics of a company, product or product line.
What is a brand?
A symbol, icon, typeface or combination that a company uses to promote its products.
What is a logo?
A short, memorable phrase associated with a brand.
What is a slogan or tagline?
How familiar consumers are with a brand or its products.
What is brand awareness?
This logo looks like a modified check mark.
What is the Nike swoosh?
The marketing strategy that uses a celebrity's fame or social status to promote a brand or product.
What is an endorsement?
Used in a brand, this evokes health and tranquility, and is associated with wealth and nature.
What is the color green?
The most well-known slogan for Nike.
What is "Just do it".
Includes distinctiveness, brevity, easy pronunciation and extendibility.
What are criteria for a good brand name?
Similar products sold within the same market.
What are direct competitors?
Statistics about a target market, such as age, gender, ethnicity and other quantifiable factors.
What is demographics?
In marketing, this represents optimism, cheerfulness and warmth.
What is the color yellow?
"I'm lovin' it".
What is the McDonald's slogan?
The act of marketing a product under the same name in multiple countries.
What is global branding?
A registered image and/or name that is legally protected and represents a company or product.
What is a trademark?
Data about a target market that reflects where they live.
What is geographics?
Referred to as "cold", this is associated with water, peace and serenity.
What is the color blue?
"Breakfast of Champions" on a box.
What is the Wheaties slogan?
Consumers' dedication to purchasing a brand's products repeatedly.
What is brand loyalty?
Alternate product choices that are available within a market.
What are indirect competitors?
Featuring two brands in a single marketing offer.
What is co-branding?
The style of type that is used in a brand name.
What is a font?
"You're in good hands".
What is Allstate's slogan?
The number of households or consumers within a given area that purchase a product.
What is market penetration?
This company's main marketing slogan asks "What's in your wallet?"
What is Capital One?