From the lesson
What term describes a paid promotion of a product or service through various channels such as television, radio, or online platforms?
advertisement
This tech giant's logo features a bitten fruit. What company does it represent?
Apple
This beverage giant's logo is a red and white script with a white wave underneath. What company does it represent?
Coca-Cola
This coffeehouse chain's logo is a twin-tailed siren, and it's famous for its Frappuccinos and Pumpkin Spice Lattes. What is the brand?
Starbucks
In the modern era, businesses leverage platforms like Facebook, Instagram, and Twitter to promote their products. What is this approach called?
social media
What characteristic refers to the distinctiveness and exclusivity of a product or service that sets it apart from competitors?
uniqueness
Known for its golden arches, this fast-food giant is one of the most recognizable brands worldwide. What is its name?
McDonald's
Recognized by its blue icon, this microblogging platform limits posts to 280 characters. What is the social media platform?
This platform's logo is a white, lowercased "in" on a blue background. What professional networking site does it represent?
Recognized by its smiling arrow from A to Z, this e-commerce giant is the largest online retailer in the world. What is its name?
Amazon
When consumers assess a product based on its all features, performance, and value, they are considering what aspect of the product?
overall quality
This athletic apparel company's logo, known as the "swoosh," was created by Carolyn Davidson in 1971. What brand does it represent?
Nike
This American automaker's logo features a blue oval with a white script. What is the brand?
Ford
When customers consistently choose a particular brand over others and exhibit a strong preference, what quality are they demonstrating?
loyalty
This sports and athletic footwear company's logo features a silhouette of a leaping cat. What brand does it represent?
Puma
What term is used to describe the extent to which consumers are familiar with and recognize a particular brand?
brand awareness
Featuring two interlocking "C"s, this French luxury brand's logo is a symbol of elegance and style. What is the brand?
Chanel
nown for its iconic crown logo, this Swiss watchmaker is synonymous with precision and luxury. What is the brand?
Rolex
This image-sharing platform's logo is a polaroid camera. What is the name of the app?
Snapchat
Known for its colorful symbol, this multinational technology company dominates the internet search engine market. What is the brand?
This marketing approach relies on individuals sharing their personal experiences and opinions about a product or service. What is this method called?
word-of-mouth
Recognized by its circular blue and white propeller-like logo, this German manufacturer is synonymous with luxury. Name the brand
BMW
Featuring a horse and carriage emblem, this luxury fashion brand was founded in France. What is the name of the brand?
Hermès
When describing a beverage, particularly a type of soda or champagne, what term is commonly used to refer to its effervescence and the presence of CO2(carbonated beverages )?
bubbly
Recognized by its roaring lion, this film studio is one of the major players in Hollywood. What studio does the logo represent?
MGM (Metro-Goldwyn-Mayer)