Symbols
Slogans
Good or Service?
Fill in the Blank
Name that Manufacturer
100
What is Starbucks?
100
I'm Lovin' It.
What is McDonald's?
100
What is a good?
100
Manufacturer brands are also called _________ brands.
What is national?
100
Craftsman and Kenmore.
What is Sears?
200
What is Nike?
200
The quicker picker upper.
What is Bounty?
200
What is a service?
200
  • Brand Choices:
  • 1. Family Brand
  • 2. Generic Brand
  • 3. ______ _____
  • 4. Individual Brand
    • What is Licensed Brand?
    200
    Mountain Dew and Sierra Mist.
    What is Pepsi?
    300
    What is Ferrari?
    300
    Can you hear me now? Good.
    What is Verizon?
    300
    What is a service?
    300
    Branding is a _______ decision.
    What is strategy?
    300
    Cadillac and Chevrolet.
    What is General Motors (GM)?
    400
    What is Oreo?
    400
    Built for the road ahead.
    What is Ford?
    400
    What is a good and service?
    400
    Services are ________.
    What is intangible?
    400
    What is Target?
    500
    What is KFC?
    500
    It's all inside.
    What is J.C.Penney?
    500
    What is a good and service?
    500
  • Brand Familiarity
  • 1. Rejection
  • 2. Non-rejection
  • 3. _______
  • 4. Preference
  • 5. Insistence
    • What is Recognition?
    500
    What is Walmart?
    M
    e
    n
    u