Breeze Basics
What is Breeze?
Powerful AI, effortlessly simple — HubSpot’s AI toolkit integrated across the customer platform.
How many credits are included in each tier?
Starter - 500
Professional - 3000
Enterprise - 5000
What Hub do you need to access Prospecting Agent?
Sales Pro / Ent
What is Customer Agent?
Resolves tickets 24/7, qualifies, and books meetings.
Switching seamlessly between sales, marketing, and support to match each moment and drive results.
What is the Knowledge Base Agent (Beta)
Your assistant that surfaces content gaps and drafts help articles based on real tickets — keeping your documentation current without consuming your team’s time
What is Breeze Studio?
Where you discover, configure & train agents
** automate smarter, not harder
What is an easy analogy to describe HubSpot Credits?
Credits are the fuel that powers HubSpot’s AI Agents
**Every month, customers get a starter tank of fuel (included credits) for free.
What is Prospecting Agent?
Your Always-On, AI Sales BDR
Enroll prospects once, let AI continuously monitor for buying signals, and craft personalized sales outreach when the timing is right.
How many credits does one conversation using Customer Agent cost & how is it billed?
100 credits
Billed only if at least one reply from the Customer Agent.
What is the Personalization Agent?
Your targeting specialist who identifies which segments will respond best to personalized content and instantly creates tailored websites and CTAs that speak to those audiences, eliminating guesswork
What three types of records/properties can you enrich with Breeze?
Company Record
Contact Record
Smart Property
What 5 Agents do Credits Power?
Customer Agent
Prospecting Agent
Knowledge Base Agent
Personalization Agent
Data Agent
What value does the prospecting agent provide for sales leaders & reps?
Gives you time back to focus on selling!
Automates prospect research, suggests the right time to reach out, and writes personalized emails in your voice.
How would a Sales team use Customer Agent?
Convert sales opportunities faster.
Explain pricing, surface product details, qualify prospects, and book meetings to help buyers make faster decisions.
What is the Data Agent?
Your research specialist that automatically answers custom business questions by analyzing CRM data, conversations, documents, and the web—freeing your team to focus on strategy.
What is the difference between Breeze Assistant and Breeze Agents?
Breeze Assistant is your AI-powered, conversational virtual assistant that acts as your “AI chief of staff” or “copilot.”
Breeze Agents are AI-powered teammates designed to perform and automate specific business functions at scale
What can I leverage in HubSpot to sell Credits into my IB?
Sales Workspace → Prospecting Tab → Install Base section → Install Base Signal = “Customer Agent”
Why would a Marketer or CEO care about the Prospecting agent?
Ensure the marketing efforts are being actioned on quickly to ensure momentum/interest does not fizzle out, and opportunities are being booked
How much faster does the customer agent close tickets?
Closes tickets 39% faster?
"We already use ChatGPT, how is Breeze better?"
External assistants can read HubSpot data but can’t act on it. Breeze Agents can—update records, qualify leads, create campaigns
How does Breeze benefit businesses?
Breeze unifies your CRM data, marketing, sales pipeline, content, and support into a single AI “brain.” This lets its assistants and agents fully understand your business and deliver smarter automation and recommendations than stand-alone AI tools.
What are the 3 ways to position HubSpot Credits?
Cost Savings, Scaling Without Headcount & After-Hours Coverage
Why should I use Breeze prospecting agent over other sales AI agents?
ONE AI BRAIN!!!
Unlike standalone tools, Breeze uses your complete customer history — deals won, support tickets, marketing engagement — to personalize outreach, referencing specific pain points your prospects actually have.
How would you pitch Customer Agent to a customer with only Marketing Hub (Pro or Ent)?
Customer Agent is giving your website a 24/7 marketer who converts visitors into leads.
Ex: Customer Agent for website inquiries (“when’s your webinar,” “how do I sign up”) → captures leads that marketing would normally miss.
What is Breeze's competitive edge?
Competitors sell toolkits. HubSpot gives you prebuilt AI teammates in minutes. No IT lift, no stitching — just ROI.
**(extra) HubSpot Breeze AI Agents stand out by being fast, simple, and SMB-friendly, while competitors require long setup, IT resources, and customization.