Post-Decision Processes
Consumer Diversity
Social Class and Household Influences
Psychographics
100
Lillian ends up hating her wedding dress after a lot of money was spent on it.
What is Dissonance and regret?
100
Megan's idea of a "female fight club" theme for the bachelorette party.
What is masculinity?
100
Annie shows up at the mansion in her beat up old car. This is an obvious difference is lifestyles.
What is social hierarchy?
100
The two different preferences on dresses that Helen and Annie show.
What is Personality?
200
When Lillian's expectations were not met fro her wedding dress she experienced _________
What is disconfirmation?
200
When Helen shuts down Annie's ideas and always has to be in control.
What are agentic goals?
200
Helens extravert gift to Lillian, house, and party favors.
What is status symbols?
200
Annie and Helen's stubbornness and inability to agree shows.
What is dogmatism?
300
When Lillian tried on her dress she felt disappointed, overwhelmed, and regretful.
What is post-decision feelings?
300
When Helen refuses the new food at the Brazilian restaurant?
What is acculturation?
300
Helen's flashy lifestyle and extravagant purchases.
What is conspicuous consumption?
300
Helen's obsession with brand names and disregard for price.
What is materialistic?
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