Brightedge Journey
Micro Moments
Search Advancement
Content Management
Grab Bag
100
This #1 value at Brightedge focuses our attention on our partnerships
What is Customer Success?
100
On average 51% of traffic comes to websites from this type of search
What is Organic Search?
100
True or False: More than 60% of organic searches show different results depending on whether the search was performed on a desktop or smartphone
What is True?
100
True or False: HTTP is more secure than HTTPS
What is False?
100
This Google algorithm update addresses websites with duplicate content
What is Panda?
200
Our Brightedge engineers typically release a platform update every ________?
What is six weeks?
200
This new artificial intelligence is now processing a "very large fraction" of queries on Google
What is RankBrain?
200
in May 2015, Google announced that more than ______ percent of its US search traffic is now launched from mobile devices
What is 50%?
200
This marketing term is used to represent the goals and behaviors of a group of users
What is marketing persona?
200
This function in the Brightedge platform will help you detect duplicate content on your site
What is Brightedge Site Audit?
300
The first Brightedge patent awarded was for__________?
What is SEO Share of Voice Technology?
300
This is the name of the stripped down, simplified version of HTML that serves up pages much faster on mobile devices
What is AMP?
300
Google currently performs this fraction of US searches
What is 2/3?
300
This is the fastest growing advertising medium in the U.S.
What is Cinema Advertising?
300
This status code number represents the re location of an old URL to a new URL
What is 302?
400
True or False: The Brightedge platform employs a multi-tenant architecture
What is True?
400
True or False: Micro Moments searches are the same as searches on desktops
What is False? Micro Moments searches are typically shorter engagements, intent driven, and happens in the midst of the hustle and bustle of life
400
This Google Product was launched in 2013 and displays a tray of images across the top of a SERP
What is Carousel?
400
This term is used to describe targeting individuals who have searched for relevant terms to drive traffic to your website
What is Search Retargeting?
400
This status code refers to a broken link
What is 404?
500
This is the name of the annual digital marketing conference hosted by Brightedge in San Francisco every year
What is Share?
500
Micro Moments have the ability to drive this type of conversion, deeming them difficult to track
What is indirect conversion?
500
This Google link based ranking factor originally drove search rankings in the Google algorithm
What is PageRank?
500
This type of marketing works better for location based searches and provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas
What is mobile marketing?
500
This is the current approach to web design, aimed at allowing desktop webpages to be viewed in response to the size of the device one is viewing with. A site would adapt its layout to the viewing environment using fluid, proportion based grids
What is Responsive Web Design?
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