Compliance
Brand Overview
Misc
Primary Messages
Talking Points
100
Are you 21 years of age or older? AND are you a tobacco consumer?
What are the mandatory qualifying questions that must be answered with a YES.
100
Defend USSTC share.
What is the role of Red Seal in the USSTC portfolio?
100
To build awareness of the Red Seal brand and the New Low Price value Proposition.
What is a key objective of why we are here?
100
GOREDSEAL.com
What is website address for Red Seal?
100
Hopkinsville, KY
What is the 100 mile radius of where the plant is that the tobacco is grown within.
200
A Canadian form of ID.
What is not an acceptable form of ID to allow entrance into the RSS?
200
"The way it ought to be"
What is the Red Seal campaign?
200
3
What is the # of t-shirt design choices?
200
100
What is the % of American grown tobacco in every can of Red Seal?
200
4 years
What is the amount of time from planting the tobacco, to putting the finished product into cans?
300
P.N.A.D.S.
What is photo, name, address, date of birth & signature.
300
100%
What is the amount of American grown tobacco in every can of RS?
300
1
What is the # of Red Seal cans an adult consumer can purchase per day inside the RSS?
300
25
What is the % of more tobacco in every can of Red Seal compared to leading smokeless brands?
300
Experienced & established.
What is what type of farmers that are used to grow the tobacco for Red Seal?
400
Military ID
What is a form of ID that we do NOT scan?
400
25%
What is the increased amount of tobacco in Red Seal cans vs other leading smokeless brands?
400
To be scanned at D.E.P., T-shirt press, Can Lid engraver & at MFP.
What is the wristband?
400
New Low Price Value Proposition
What is the "best value in dip"?
400
A premium moist dark tobacco with a balanced wintergreen flavor.
What is Red Seal LCW & FCW?
500
4/19/17
What is an expired GIID?
500
6
What is the # of varieties that Red Seal is available in?
500
Our staff
What do consumers remember the most about their visit to the RSS when completing a post visit survey?
500
THANK YOU!
What is what we should say to every adult tobacco consumer that is already buying Red Seal or another 1 of the USSTC family of products.
500
A premium moist dark tobacco with a smooth tobacco taste.
What is Red Seal LC Straight?
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