The Six C's
Work at writing in a simple, understandable style; write to express an idea, not to impress your audience.
What is Clear?
Upright Pyramid
What is the structure for Broadcast?
Present Tense
What tense is preferred?
Last week’s events, accidents, and incidents are not today’s news.
What is Current?
75-80 Words
How many words a Broadcast will use to report?
Add to conversational aspect
What are contractions?
Write a story much the same way you’d tell it to a friend.
What is Conversational?
Direct and Conversational
What is the writing in Broadcast?
Develop rhythm. Combine short and long sentences.
What is the 20/25 rule?
Get to the main point. Use only essential words. Eliminate wordiness. Make your point and move on
What is Concise?
Focus on the Central fact, News Peg
What is the lead in Broadcast?
“DINFOS-DOT-O-S-D-DOT-MIL”
What are URLs?
Don’t raise new questions or leave old questions unanswered.
What is Complete?
Punctuation and Grammar
What do you forget about traditional writing in broaddcasting?
NOON or MIDNIGHT (never 12:00 A-M or 12:00 P-M)
What is Time?