Definitions
Marketing using digital channels and technologies
What is digital marketing?
What term describes the practice of sending commercial messages to a group of people via email?
Email marketing
What is the term used to describe the process of identifying and categorizing individuals based on demographics, interests, and behaviors?
Market Segmentation
What is the term for the practice of creating valuable content to attract and engage the target audience?
Content marketing
Digital marketing tactic focuses on optimizing websites to improve search engine rankings?
Search engine optimization (SEO)
Which digital marketing channel focuses on paying for ad placement to target specific keywords?
Pay-per-click (PPC) advertising
Which one of the following PESTLE factors includes consumer confidence and interest rates?
Economic
What term describes the practice of analyzing competitors’ strategies to gain insights and improve one’s own marketing efforts?
Competitor analysis
Which digital marketing tactic focuses on building relationships with customers through online communities and interactions?
Social media marketing
What term describes the process of tracking and analyzing website visitor behavior?
Web analytics
The internal environment of a SWOT analysis consists of ______.
Strengths and Weaknesses
Which digital marketing strategy focuses on promoting products or services through short, engaging videos?
Video marketing
Driving traffic through paid search advertising is called
Search Engine Marketing (SEM)
To guide potential customers through the stages of the buying process
Marketing Funnel
A description of people and their place in society is covered under?
Demographic segmentation
What do you understand by Marketing buzz?
Viral marketing
Consumer's emotional attachment to the brand is called?
Brand Loyalty
In On-Page SEO, website owners use various methods and measures within their own websites to improve their website's ______________ on search engines.
Ranking
What is the correct abbreviation of SERP?
Search Engine Result Page
Who is the father of Marketing?
Philip Kotler