MARKETING PROCESS
The process of delivering and promoting a product’s value to customers.
MARKETING
What is the Third step in marketing process?
MARKETING IMPLEMENTATION
These are the surroundings , external objects, influences or circumstances under which someone or something exists
EVIRONMENT
Factor of macroenvironment involving the study of population characteristics.
Demographic factors
It has producer, wholesaler, and consumer type of channel.
One Level Channel
A group with an actual or potential impact on a company’s ability to achieve objectives.
PUBLIC
What are the 3 types of Analysis?
5-C Analysis
PEST Analysis
SWOT Analysis
2 (TWO) components of Marketing Environment
MACROENVIRONMENT
MICROENVIRONMENT
Natural renewable resources and nonrenewable resources are under of what factors?
Physical factors
Those who sell the goods and services of similar description in the same market.
COMPETITORS
Study of population data such as age, gender, and location.
DEMOGRAPHICS
It is to to identify the marketing opportunities, to understand firms own capabilities, and to understand the environment in which the firm is operating.
SITUATION ANALYSIS
It refers to the company’s immediate environment- those environmental factors that are in its proximity.
MICROENVIRONMENT
Marketing environmental factors involving beliefs, attitudes, and values of society.
3 LEVELS OF CHANNEL
ZERO LEVEL CHANNEL
ONE LEVEL CHANNEL
TWO LEVEL CHANNEL
Organizations or individuals who provide necessary inputs to businesses.
SUPPLIERS
It refers to the offering or group of offerings that will be made available to customers.
PRODUCT DEVELOPMENT DECISION
It refers to those factors which are external forces in the company’s activities and do not concern the immediate environment.
MACROENVIRONMENT
These factors include the policies related to public-sector, small-scale industries, sick industries, import and export, licensing, development of backward areas etc.
POLITICAL AND LEGAL FACTORS
Customers like NGOs, government agencies, or foreign buyers.
Government and other non- profit customers
4 STEPS IN MARKETING PROCESS
SITUATION ANALYSIS
MARKETING MIX DECISIONS
MARKETING IMPLEMENTATION
MARKETING CONTROL
Give1 (ONE) major tools in Product Promotional decisions
sales force
advertising
sales promotion
public relations
4 ORGANIZATION'S INTERNAL MANAGEMENT
PURCHASE
FINANCE
RESEARCH AND DEVELOPMENT
FACTORY
These are uncontrollable factors which indirectly affect the concern’s ability to operate in the market effectively.
MACROENVIRONMENT
Environment that includes suppliers, customers, and intermediaries.
MICROENVIRONEMNT