Boston Matrix
Low relative market share and low market growth
What is Dogs?
Theory on marketing mix, further a business moves away from market penetration, the more risky it becomes
What is Ansoff Matrix?
Competitive Rivalry
High relative market share and market growth
What is Stars?
Expensive approach but offers large potential market, existing product in new market
What is Market Development?
New entrants gain market share and rivalry and barriers can prevent them
What is Threat of New Entrants?
High relative market share and low market growth
What is Cash Cows?
Business selling more of same products, existing product in existing market
What is Market Penetration?
Produced in different industry but satisfy same customer need
What is Threat of Substitutes?
What is Question Marks?
Business expands, very risky strategy
What is Diversification?
Buyers exercise power as they're in powerful positions
What is Bargaining Power of Customers?
Only uses 2 dimensions and benefits of niche products ignored
What is Limitations/Disadvantages of Boston Matrix?
New product in an existing market, risker than Market Penetration
What is Product Development?
Firm's suppliers exercise power as they're in a powerful position
What is Bargaining Power of Suppliers?