Target Market
Content Creation
Campaign Design
Reach
100
What is a fictional but accurate characters taken from the research conducted that are representations of the ideal customers/users?
Persona
100
When Dunkin' Donuts uses this content, which strategy are they using?
Promotional Content
100
Name the heartbeat of every campaign that uses language, tone, message and voice?
Brand Persona
100
Which strategy have an immediate increase in visibility and reach?
Paid Ads
200
Which targeting strategy does Rolex use?
Concentrated Strategy
200
What type of content is meant to simplify complex ideas through narratives?
Stroytelling
200
What is a visual planning tool that defines the look, feel, and content style of a campaign across social media platforms called?
Mood Board
200
#الشعب_الصيني_ماله_حل is part of
Irrelevant Hashtags & Keywords
300
Which target market segment uses benefits, patterns & usage rate?
Behavioral Segment
300
Name the type of content that gives practical tips on how to use the product
Educational Content Style
300
Assigning campaign content date / time, and creating multiple formats with their caption is used on this tool:
Campaign Calendar
300
When Huda Beauty sends a PR Package to individuals, then she is using _____________ marketing
Influencers
400
Name the strategy that uses one marketing mix for the entire market?
Undifferentiated Strategy
400
Name the type of content that is not in the company's control
User Generated Content
400
Which tool is used to identify metrics that align with your campaign goals?
KPI (key performance indicators)
400
Name the type of reach that increases customers participation and anticipation
Raffle / Prize
500
In VAL groups, which customers have the following:
1- Lowest resources
2- Focus on basic needs and price sensitivity
3- Very brand-loyal if affordable
Survivors
500
Name the social media strategy that uses location, interests, subscriptions & Interactions of its users to show content
Algorithm
500
Which part of the 5 C's affiliates the business with specific groups and considers to be online hangouts?
Community
500
Getting to work with another marketing team to increase reach, and to learn more about their marketing tactics is called:
B2B Collaboration