Buisness Fundementals
The people who purchase goods and services
What is a consumer?
The division of the total market into specific groups relating to consumer needs and characteristics
What is market segmintation?
Inform consumers about a product or service and encourage them to buy it
What does promotion do?
Any paid use by an identified sponsor to inform a target market about a product, service, idea, or organization
What is advertizing?
A short persuasive message designed to get an audience to think, feel, and act.
What is a commercial?
The people who make goods or provide services
What is a producer?
The characteristics of a population, categorized by criteria such as age group, gender, income level, and level of education
What is a demographic?
What is the AIDA sales formula?
Convince you to buy a particular product instead of a competitors product
What is persuading?
2 minutes
What sis the adverage length of a commercial?
manufacturers and supplies
What are the two types of producers?
Buisness must react to everything that is going on around them in order to survive
What is the main factor of the marketing enviornment?
What do sales promotion cover?
What must you include when informing people about a product?
To grab comsumers attention
What are the goal of commercials
A buisness that purcheses goods from producers
What is Classified as a business to business consumer
The rivalry that exists when two or more businesses produce similar goods or services
What is direct competition?
What elements are there to consider with price?
Oral, visual, or a combination of the two
What ways are there to advertize a product?
What must be included in a commercial?
A consumer who purchases a good/service for personal use
What is an end consumer
What are people divided by in the market segmentation?
What elements do packaging refer to?
What are the types of media?
One main idea
What is a commercial meant to focus on?