About The Bullet Theory
What does the Bullet Theory say about media? (hint - think about the name)
Media messages hit people like a bullet
When was the Bullet Theory popularized?
The early 1920s and 1930s
Bullet Theory
The media "fires" the message directly into the audience's head without their knowledge. The message can cause an instant reaction from the audiences mind without any hesitation
Why is The Bullet Theory not really used anymore?
Because it's been proven to be too simplistic and inaccurate for explaining how audiences actually respond to media
Is the audience active or passive in this theory?
Passive (they just receive the message)
Why did people believe media was very powerful during early 1900s?
Because there were fewer ways to get information
Hypodermic Needle Theory
The media "injects" the message into audiences "mind" and it causes change in the audiences behavior and psyche towards the message.
What social media is most associated with The Bullet Theory?
Does the theory say media can change people’s thoughts and actions?
Yes, it can
What did the public fear about media messages in the early 20th century?
That they could control what people thought
Mass Communication
The process of creating, producing, and distributing information, entertainment, and opinion to a large audience through multiple mass media channels.
(T/F) Is the Reception Theory one of the theories that replaced The Bullet Theory?
True
What is the other name for the Bullet Theory?
Hypodermic Needle Theory
What was a popular way governments shared messages to the public before TV?
Radio broadcasts
Mass Media
The channels or technologies used to transmit messages, including traditional media like TV and radio, and newer platforms like social media and websites
(T/F) The Bullet Theory was developed in the age of social media to explain viral trends