Tactics
This tactic targets users who have been searching for a product or service.
Search Retargeting
These are the three kinds of data that Simpli.fi uses to create an audience.
Behavioral, Location, and Demographic Data
This term refers to video streaming services that are supported by advertising.
AVOD (Ad-supported Video on Demand)
This is the recommended number of variables to choose in creating an audience in the Addressable Curation Tool.
Three to five
This must be in place around the advertiser’s store in order to measure foot traffic.
Conversion Zone
This tactic targets users who have visited the advertiser’s website and then left.
Site Retargeting
In Google Analytics, this measures the rate
of visitors who visit only one page of a website.
Bounce Rate
These people have never signed up for cable or satellite TV service.
Cord Nevers
The most “granular” the location reporting can get for Addressable Geo-Fencing.
Zip plus 4
This is reported when a user is served an ad, does not click, and then later visits the advertiser’s website.
View-through
This tactic uses location data to target physical locations.
Geo-Fencing
This can be created in Google Analytics to properly give credit to the source of a click-through visit.
UTM Code
This term refers to video streaming services that have a monthly fee.
SVOD’s (Subscription-based Video on Demand)
This is the match rate of addresses when they are supplied to Simpli.fi for an Addressable Geo-Fencing campaign.
>90%
This must be placed on the advertiser’s website in order to measure online engagement.
Universal Pixel
This tactic places ads on websites that are categorically relevant to the advertiser’s products and services.
Category Contextual
An ad is considered ___________ if it was on screen for longer than one second.
Viewable
This tool can create an OTT/CTV audience comprised of a particular demographic.
Audience Curation Tool
This is the number of audience demographics and interests available in Simpli.fi’s Audience Creation Tool.
Over 500
This is the difference between the natural conversion rate and the campaign conversion rate.
LIFT
This tactic targets people on an address list owned by the advertiser or created by Simpli.fi based on offline purchase history and demographics.
Addressable Geo-Fencing
This term refers to how quickly an ad is served to a user after they become part of an audience.
Recency
This allows Simpli.fi to show ads on multiple devices in a home and to measure both online and offline conversions with OTT/CTV.
Cross Device Matching
This reporting is available with Dynamic Auto Creative.
VIN Reporting