Data Hub
Name one way to upload 1st party data to the Data Hub.
What is...
1. Export data from the client’s CRM or marketing platform and upload via CSV.
2. Import from Shopify.
3. Import from Salesforce Sales Cloud.
4. Import from Hubspot?
What is the cost of email marketing on StackAdapt? (excluding our free trial)
What is $1.50 CPM (USD), based on the number of emails sent?
What is a structured sequence of automated emails and actions designed to engage and guide recipients toward a specific outcome, such as making a purchase or signing up for an event?
What is the minimum spend for DCO?
What is no minimum spend?
(However, for stores with over 1000+ products, a minimum spend of $5,000+ USD is recommended to achieve scale.)
When creating a segment from 1P data, name one property you can select.
What is...
Email, First Name, Last Name, Phone, Address, City, Timezone, Postal Code?
Name 3 metrics that we can report on for email marketing.
What is...
media cost, conversions, opens, bounces, clicks, unsubscribes, marked as spam, ROAS, conversion revenue?
Name an example of a step that you can include in your orchestration flow.
What is...
time delay, true/false split, programmatic targeting, wait for condition?
What are the 2 types of Primary Product Sets?
What is AI-based optimization, and Manual Optimization?
How long does it take for a segment size to populate?
What is up to 4 hours?
What is domain warming?
What is the process of gradually increasing email volume to build a positive sender reputation with Internet Service Providers?
Can we start an orchestration flow with a programmatic campaign and then re-target with email?
What is...
no?
(Product team will be looking to build this one out)
Name an example of an AI-based optimization for a primary product set.
What is...
1. Recommended Products - intersecting products based on user behavior and product trends.
2. Similar Products - identify a user’s interests based on their activity and shows similar products they haven’t interacted with yet.
3. Trending Products - highlight popular products based on overall engagement (ideal for broader prospecting).
What is the maximum number of custom properties you can create for user profiles?
Why might email metrics like opens and clicks be subject to over-reporting in the industry?
What is...
Name the 2 most common orchestration flows.
What is...
Abandoned Conversion/Cart Recovery and Post Purchase Upsell/Cross-sell?
How many creatives can you have for a DCO campaign?
What is 5 creatives?
(DCO Creative: These creatives use responsive HTML, unlike regular display ads. Even if multiple sizes are selected, only a single creative is generated and re-used. It automatically adapts based on the bid request, rather than generating separate creatives per size.)