Advertising Objectives
This type of advertising appeals to the consumer's emotions.
What is persuasive advertising?
The second step in the model we used.
What is interest?
For action: good advertisements drive ____.
What are sales?
The name of the person who introduced our topic?
What is Dan
This type of advertising most commonly occurs in the introductory stage of the product life cycle.
What is informative advertising?
The idea that is linked to attention.
What is brand awareness?
This type of the AIDA model focuses on behavioral components rather than psychological.
What is Action?
The holiday that our candy is typically handed out on.
What is Halloween?
The type of advertisement for the Burn That Ad campaign.
What is persuasive advertising?
The form of innovative technology that Burger King used to interest the tech-savvy generation.
What is augmented reality?
Desire changes consumers thoughts from I ___ it to I ____ it
What is Like, Want
The inspiration for the slides with yellow boxes?
Who is Ping Zhao?