Franchising
What creates more direct risk for a company, direct expansion or franchising?
Franchising
What fast food restaurant chain bought Quick in 2016?
Burger King
Who is Burger Kings mean competitor
Micky Ds
What was the Burger King Blackout
The darkest period in French history
What has happened to the Burger King restaurants since 2012 in France?
The franchise has grown, many more have been opened.
What is franchising
Arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications.
Was Quick the first or second burger chain in france?
First
What is Burger Kings signature Burger
The Whopper
1 in how many sandwiches consumed in France in 2014 was a burger?
1 in 2
Does Burger King plan to keep expanding by franchising or by opening new restaurants themselves?
Franchising
What percentage of Burger Kings are owned directly
10%
Describe the Quick logo
White capital Q letter in a red box
Where was the first Burger King opened in France
Paris, Champs-Elysees
1 in how many sandwiches consumed in France in 2000 was a burger?
1 in 9
How many Quick restaurants are being transformed into Burger Kings every year?
Between 70 and 90
How many restaurants were opened and then closed in the first Burger King market entry
39
Why did Quick suffer bad press in 2011?
A young boy dies from food poisoning within hours of eating a Quick burger
What was the profitability issue with the original expansion model
Small supply chain lead to higher costs
Why did Burger King France fail? (three reasons)
Tough competition
Strategic mistakes (too much focus on Paris)
Bad location choices
Delays in setting up innovations
How many Burger King restaurants are planned for France
Over 600
What is the benefit of a slow expansion
To build appeal and exclusivity
Where was Quick founded
Belgium
In what year did BK leave France
1997
Who is the president of France
Emmanuel Macron
How many Quick restaurants will remain Quick
50%