Marketing
Name a brand's slogan
could be any
What is a stock?
a share in the ownership of a company
Name the 2 types of accounting that you will have to take as a pre-business major
Managerial and financial accounting
Brian Sandoval
What are SMART goals?
SMART goals are Specific, Measurable, Achievable, Relevant, and Time-Bound.
What does SWOT stand for?
Strengths, weaknesses, opportunities, and threats
True or false: All companies pay dividends
False
Financial statements are prepared according to__________ (What sets of rules)
GAAP
Name all the halls/dorms on campus?
Great Basin, NLLC, Canada, Argenta, Manzanita/Juniper, Nye, Peavine, Sierra Hall
What is the accounting equation? Name the parts and explain what it means
Assets = Liabilities + Shareholders' Equity
What are the two main types of market research?
Primary and secondary
What does it mean for a company to go public?
Going public refers to a private company's initial public offering (IPO), thus becoming a publicly-traded and owned entity. Businesses usually go public to raise capital in hopes of expanding.
If I wanted to review the overall health of a company and only had one statement, which statement would I use and why?
Use the CFS
- gives the true picture of how much cash the company is generating, independent of non-cash expenses.
- cash flow is the number one concern when analyzing the overall health of a business
What year was UNR founded?
1874
What does CRM mean in marketing?
Customer relationship management
What are the 4 P's in marketing?
Price, product, place, promotion
Name the 4 types of financial statements
Balance sheet, income statement, cashflow statement, statement of retained earnings
What federal commission has legal authority to write accounting rules (standards) and governs financial reporting of public companies?
SEC
Wolfie, Alphie, Luna
Which four ethical norms are often used by companies to make ethical decisions?
Utility, rights, justice, caring
What does USP stand for?
Unique Selling Proposition
What is the difference between the stock market, stock exchange, stock index?
Stock market-investor buys and sell stocks with one another
Stock exchange- actual intermediary that connects buyers and sellers
Stock index: a numerical representation of a group of stocks that is used to track their collective performance
How do the 3 statements link together?
- Net Income from the IS flows into Shareholders' Equity on the Balance Sheet, and into the top line of the Cash Flow Statement
- Changes to BS items appear as working capital changes on the CFS. Investing and Financing activities affect BS items such as PP&E, Debt and Shareholders' Equity
- Cash and Shareholders' Equity items on BS act as plugs, with Cash flowing in from the final line on the CFS
How many majors are offerred at UNR?
145
What is the difference between managerial and financial accounting?
Financial accounting focuses on the overall value of a company's assets and liabilities, whereas managerial accounting analyzes the assets and liabilities to understand a company's profit and productivity.