Mkt Strategy
Product
Price
Place
Promotion
100
Unique Selling Proposition
What is why to differentiate your product and talk about its value.
100
Product, Service, Warranty, Accessories
What is the total product offering.
100
Skimming or Penetration
What are pricing strategies utilized in introduction stage
100
Few distribution outlets during this stage of product life cycle
What is introductory
100
Advantages: Reach Large Number of Customers Disadvantages: Expensive
What is Mass Mkt such as tv.
200
Time Utility:
What is being open 24 hours or on weekends.
200
Where profits are zero
What is the break even point
200
Pricing strategy: Apple charges full price when during introduction of IPOD
What is skimming strategy
200
Reduce number of outlets during this stage of product life cycle
What is decline stage
200
Advantages: Ability to address customer concerns. Disadvantages: Hard to reach large number of customers.
What is Personal Selling
300
Form Utility
What is taking raw material to finished product or wheat to flour, changing the form to add value
300
Fixed costs divided by contribution per unit (how much you make on each unit sold).
What is the break even calculation
300
Pricing Strategy: Mega Bus offers ride for $1.
What is a penetration strategy
300
All the information, transportation, handling from raw materials to finished products
What is logistics
300
Advantages: Time to tell message, create customer needs, tell you story. Disadvantages: Can be expensive or at odd time slots
What are Info Commercials
400
Determining which customers value you product
What is segmenting the market or having a target market
400
Convient, Shopping, Luxury, Unsought
What is are types of products
400
Pricing Strategy: Increase the price of wine to create a feeling of higher quality.
What is pshy. pricinig
400
The reason branding is important
What is to provide barriers to entry as you progress into growth and maturity in product life cycle, many other answers.
400
Advantages: Can better target markets. Disadvantages: Cannot address customer questions
What is direct marketing
500
Demographics, Customer Interests, Geographic Locations
What is methods to segment the market
500
allowing payment via credit cards or checks
What is possession utility
500
Pricing Strategy: High discount on milk and bread to get folks into grocery store
What are loss leaders or High/Low pricing strategy
500
Life Cycle: Begin to expand outlets
What is growth stage
500
Advantages: Can increase sales quickly. Disadvantages: Normally short term impact.
What is Sales Promotions.
M
e
n
u