BUSINESS BASICS 2
The movement of products from producers to consumers
What is distribution?
A formal evaluation of performance
What is a performance review?
The image of a product in consumers’ minds
What is branding?
Barriers that block understanding
What are communication barriers?
Managing suppliers
What is supply chain management?
A business that provides services instead of goods
What is a service business?
Activities that help buyers buy
What is marketing?
A name or symbol identifying a product
What is a Brand?
Aligning messages across platforms
What is message consistency?
Customer-focused quality systems
What is Total Quality Management (TQM)?
Limited personal responsibility for business debt
What is limited liability?
The need for belonging
What are social needs?
Consistent messaging across platforms
What is integrated marketing communication (IMC)?
Communication among peers
What is horizontal communication?
Reducing production costs
What is cost control?
The production of goods and services
What is operations?
The need for achievement and respect
What are esteem needs?
A method to attract customers online
What is digital marketing?
Delivering messages to large audiences
What is mass communication?
Aligning quality with goals
What is quality planning?
A business that provides services instead of goods
What is a service business?
The desire to reach full potential
What is self-actualization?
Social media promotion
What is social marketing?
Using technology to communicate
What is digital communication?
Operations success measure
What is effectiveness?