Event Planning & Bidding
Running a cost-benefit analysis to determine if the event is worthwhile.
What is feasibility?
Besides players, two groups who need hospitality to perform well.
Who are coaches, officials, media, or staff?
The main source of funding for events.
What are sponsorships?
Turning the facility(s) over to a different entity following the event.
What is handover?
The timeline of activities that will occur during an event.
What is the event script?
The four types of event objectives.
What are political, social, cultural, financial?
The three benefits of hospitality.
What are branding, enhancing sponsorship sales, and increasing event's longevity?
The first step of selling a sponsorship for an event.
What is 'know yourself'?
When the goal of event evaluation is to decide whether or not to have the event again.
What is summative?
The type of leadership needed for the effective execution of events.
What is autocratic?
The basis for developing an event bid.
What are specifications?
As in Qatar, the ultimate goal of hospitality.
The three types of volunteer motives.
What are utilitarian, affective & normative?
This type of evaluation is critical because it can have a big influence on public perception of the event.
What is media evaluation?
Damar Hamlin's injury illustrated the importance of this aspect of the medical/emergency plan.
What is post-emergency communicattion?
Many cities must do this before winning the bid to a mega-event.
What is lose the bid?
This selection can enhance marketing through the event's brand.
What is the facility (place)?
The San Jose Earthquakes structure sponsorship in this way because they have an airline sponsor, an automotive sponsor, an education sponsor and domestic beer sponsor.
What is categorical?
These must be established to determine if the event objectives were met.
What are metrics or key performance indicators (KPIs)?
The four layers of event security.
What are staff, private, local, federal?
This component of a bid should convince the committee that the city is a nice place to visit for fans and/or participants.
What is community quality/government assistance?
Mega-events often focus on these in the marketing process.
What are ancillary events?
Because budgets communicate what is important to the event, they must be grounded in these.
What are event objectives?
This occurs when the event evaluation fails to include something that it should.
What is deficiency?
Practicing event plans is important so staff is ready for this major impediment to event success.
What is stress?