Executive Summary
What is the Name of our business?
Krispy Theory
T or F
Do we sell our cookies online?
False
We are pickup-only
T or F
We put a personalized note in every order
True
T or F
Camden leads our Marketing and Sales
True!
Where can you buy our cookies?
Pickup Only
What is the price of our classic collection?
What year did Krispy Theory start?
2025
Name one of the three social media platforms we market on
Instagram, Facebook, TikTok
How big is the cookie market? ( how much is it worth)
$40+ Billion
What is our gross profit for 2025?
90,000
What do we offer in our VIP subscription box
exclusive new flavors/ limited drops
What do we call patrons of our loyalty program?
Krispy Vips
In our mission statement, "We're all about comfort, creativity, and ___"
connection
How many recurring customers is our 3 year goal set at?
~1,000 reoccuring customers
What dietary alternative are we testing as part of our research?
gluten-free & vegan options
How many cookies do we have to sell to break even?
8,000