Accounting
Types of Accountants
Marketing
Market Segmentation
Pricing Objectives
100
The accounting equation
What is assets = liabilities + owner's equity
100
The three types of professional accountants in canada
What is Chartered Accountants (CA), Certified General Accountants (CGA), and Certified Management Accountants (CMA)
100
Coal, transistors, steel, and plastic are known as _________ goods
What are industrial goods
100
When Readers Digest identified and classified its readers to be young-adults, computer owners and professionals/managers, it was performing :
What is market segmentation
100
The two main pricing objectives are:
What is market share and profit maximization
200
The two major fields of accounting
What is Financial Accounting and managerial accounting
200
The job of a Certified Management Accountant(CMA) is typically …
What is internal management accounting
200
Coffee, cars, toothpaste and cologne are ______________ goods
What are consumer goods
200
Age, Gender, Income, Ethnicity and marital status are part of _____________ segmentation
What is demographic
200
Markup is usually stated as a percentage of ___________
What is selling price
300
The name of the head of an accounting system
What is a Controller
300
The type of firm that typically provides tax service, audit service and management consulting service
What is a CA firm
300
The type of marketing that emphasized long term relationships between the customers and suppliers
What is relationship marketing
300
The term used to identify the division of a market into categories of customer types
What is market segmentation
300
This point where sales exceeds this value, then a profit has been made
What is the break even point
400
The accounting definition is ...
What is summarizing business transactions so the resulting reports can be used in the decision-making process
400
The term which represents an examination of a company's accounting system to determine whether its financial reports fairly presents its operations
What is an audit
400
Advertising to make people aware of the hazards of drinking and driving or smoking is an example of _____________marketing
What is idea marketing
400
A marketing program directed at a group of people with similar wants and needs
What is a target market
400
Costs that change with the quantity of goods produced or sold are:
What are variable costs
500
The name of a person who normally records accounting transactions
What is a bookkeeper
500
The balance sheet is composed of these three components
What is assets, liabilities and owner's equity (the accounting equation!)
500
The marketing mix (aka the 4 P's of marketing)
What is Price, Product, Place, Promotion
500
A result of low pricing strategy
What is higher volume of sales
500
The two basic tools for price-setting
What is cost-oriented pricing and break-even analysis
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