This two-word term describes a quick, persuasive 30-second speech used to pitch a business idea to a potential investor.
What is an elevator pitch?
This specific, short phrase or catchphrase is used by a company to make its brand instantly recognizable, like Nike's "Just Do It."
What is a slogan (or tagline)?
This financial document is a snapshot of a company’s financial health at a specific moment, listing its assets, liabilities, and equity.
What is a balance sheet?
This shared set of values, beliefs, and behaviors shapes how a company's employees interact and get work done.
What is corporate culture?
This foundational economic principle states that as the price of an item rises, consumers will generally want less of it.
What is the Law of Demand?
This is the legal term for a brand-new business structure where the owner's personal assets are protected from the company's debts.
What is an LLC (Limited Liability Company)?
This marketing strategy involves paying content creators with dedicated online followings to promote products directly on social media.
What is influencer marketing?
This term represents the money left over after all operating expenses, taxes, and costs have been subtracted from total revenue—also known as the "bottom line."
What is net profit (or net income)?
This department is responsible for hiring, onboarding, managing employee benefits, and handling workplace disputes.
What is Human Resources (HR)?
This market condition occurs when a single company completely dominates an industry and has no meaningful competition.
What is a monopoly?
Often called "OPM" (Other People's Money), this type of high-risk, high-reward funding is provided by wealthy investors to early-stage startups.
What is Venture Capital?
This demographic acronym describes the generation born between the late 1990s and early 2010s, currently a prime target for modern digital brands.
What is Gen Z?
This is the exact point at which a business’s total revenues perfectly match its total expenses, resulting in zero profit and zero loss.
What is the break-even point?
This leadership style involves giving employees high levels of autonomy and freedom to make decisions without micromanagement.
What is laissez-faire?
This term describes the hidden cost of choosing one alternative over another, representing the value of the next best option skipped.
What is opportunity cost?
Before launching a product globally, startups often release this stripped down, bare-bones version to test the market with minimal budget.
Companies use this strategic analysis tool to break down their internal Strengths and Weaknesses alongside external Opportunities and Threats.
What is a SWOT analysis?
This represents the physical or digital movement of cash coming into and going out of a business, crucial for paying bills on time.
What is cash flow?
This business term refers to outsourcing specific operations or manufacturing tasks to external companies located overseas to cut costs.
What is offshoring?
This economic metric measures the percentage change in quantity demanded relative to a change in price, showing how sensitive consumers are to price hikes.
What is price elasticity?
When a startup transitions from a private company to a public one on the stock market, it executes this process.
What is an IPO (Initial Public Offering)?
This metric measures the total economic value a business expects to gain from a single buyer over the entire duration of their relationship.
What is Customer Lifetime Value (CLV or LTV)?
This accounting term describes the gradual loss of a physical asset's value over time due to wear and tear, such as a company delivery truck.
What is depreciation?
This corporate buzzword refers to the strategic advantage a company gains when different departments or acquired companies collaborate to produce a greater result than they could alone.
What is synergy?
This specific type of market structure features a small handful of massive firms that dominate the industry, such as wireless cell carriers or commercial airlines.
What is an oligopoly?