Marketing
Types of Marketing
Pricing Goods and
Services
Distributing Products
Trivia 101
100
The four components of the marketing mix
What are price, product, promotion, price?
100
The term that refers to all individuals or organizations that want goods/services to use in producing goods/services or to sell/rent/supply to others.
What is Business to Business Marketing?
100
Benefit - Cost
What is Value?
100
Marketing intermediaries who bring buyers & sellers together and assist in negotiating an exchange
What are agents or brokers?
100
The order in which the different eras of marketing take place
1. Production 2. Sales 3. Marketing Concept 4. Customer Relationship
200
Existing data that has been previously collected by sources such as the government and is typically easy to access?
What is Secondary Data?
200
Form of marketing that seeks to develop a unique mix of goods and service for each individual customer.
What is One-to-one marketing?
200
A group of products that are physically similar or intended for a similar market
What is a Product Line?
200
The six types of utilities that companies can deliver to people through their products
What are Form, Time, Place, Possession, Information and Service
200
Setting price at, above, or below competitors based on what they are doing
What is competition based pricing?
300
Divides the total market into groups with similar characteristics.
What is Market Segmentation?
300
The process of selecting groups or segments that an organization can serve profitably?
What is Target Marketing?
300
The four classifications of goods and services
What are convenience, specialty, shopping and unsought
300
People who take orders from retailers and other wholesalers and have the merchandise shipped from producer to buyer
What are Drop Shippers?
300
How quickly or easily a given brand name comes to mind when a product category is mentioned
What is Brand Awareness
400
The set of values, attitudes and ways of doing things passed from one generation to another in a given society
What is culture?
400
The process of finding small but profitable market segments and designing or finding products for them.
What is Niche marketing?
400
What is the name for a brand with exclusive legal protection for its brand name and design?
What is a trademark?
400
The four systems of channel relationships.
Corporate Distribution, Contractual Distribution, Administered Distribution, Supply Chains
400
The three types of nitermodal shipping
Piggybacking, Fishybacking and Birdybacking
500
The five market segments
What is Geographic, Demographic, Psychographic, Benefit and Volume segmentation
500
Marketing strategy with the goal of keeping individual customers over time by offering products that exactly meet their requirements.
What is Relationship Marketing?
500
The combination of factors (awareness, loyalty, perceived quality, images, and emotions) that people associate with a brand name.
What is Brand Equity?
500
The planning, implementing and controlling of the physical flow of material, final goods and related information from points of origin to points of consumption.
What is Logistics?
500
Setting prices that are higher than everyday low price stores and then having special sales that lower the prices to beow competitors' prices
What is high-low pricing?
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