Clientele
What is a composit of Market statistics used to identify the general characteristics of individuals within that market
What is a client profile
What is The atmosphere of ones surroundings the feeling of a place it's aura
What is Ambience
_____ is calculated by subtracting your liabilities from your assets.
What is Networth.
_____ is the exchange of service, products, or expertise for money.
What is Selling.
Happy clients tell ___ people about their good service. Where to as unhappy clients tells ____ people about their bad service
What is 3 :) as to 10 :(
What are 3 out of the 10 important customer demographics to note?
Gender - Race - age - education - employment status - location - marital status - home ownership - household income - children
What is The action of 2 or more people working cooperatively together to achieve the total affect that is greater than could have been achieved individually
What is synergy
Products are generally identified by two categories _____ and _______.
What is professional and retail.
_____ is Perhaps the easiest buyer motivation to recognize in the salon.
What is Need.
List the 3 ways you can increase your average ticket
What is Retail, upselling, and follow-up communication
What is the best, most effective form of advertisement
What is Word - of - mouth and referrals
Treating your cliente like an important valued individual (also referred to as chair side manner)
What is Personalized Approach.
Name 3 common ways an employee can be paid.
What is Commission, Salary, and salary plus Commission.
Name one feature of a product.
What is Size, ingredient, concentrated formula.
What generation spends more than any other generation.
What is the Baby Boomer.
Recite and define the 2 phases of building a clientele
What is client development in which you invite new clients to join clientele
Client retention in which you convince new clients to return and hopefully build life long clients
Accountability, consistency, and Cooperation are the three part to a successful ____ ______.
What is Staff Synergy.
Name all of the types of salon ownership.
What is Sole proprietorship, partnership, cooperation, franchise.
Name one benefit of a product.
What is economical purchase, reconditioning affect, saves time
Mrs Hendley drives from...
What is McDougal
Why do 1% of clients leave?
What is they die
Place _____ soaps and lotions in the restroom.
What is aromatic.
_____ is the most important factor in opening a salon business.
What is Location.
Name 3 out of 5 buyer types.
What is the Ready buyer, logical buyer, emotional buyer, bargain buyer, and thr stubborn buyer.
What products do cosmetologists use to wash a clients hair.
None because we shampoo clients hair not "wash" it.