LOL
Specific group with specific needs and preferences
Target Market
3 Basic Marketing Functions
Exchange, Physical Distribution, Facilitation
Maslow Theory
Hierarchy of Needs
Product Life Cycle
Introduction, Growth, Maturity, Decline
3 HR Categories
Hired Permanently to represent Buyer or Seller
Agent
Company Image or Logo that is Legally Registered
Trade Mark
Promotion Mix
Advertising, Personal Selling, Sales promotion, Public Relations
Amount a seller adds to Production cost to determine selling price
Markup
Motivation-Hygiene theory based on
Satisfaction, Internal and External
Hawthorne Motivational Theory Concentration
Work Environment Conditions
Types of Marketing Utility
Form, Place, Time, Possession
Producer to Wholesaler to Retailer to Consumer
Distribution Channels of Supply Chain Management
Types of Expenses or Production Costs
Variable and Fixed
Supervisor feedback that allows employee response to explain performance
Tell and Listen
Supply Chain Market Coverage Distribution (3 Types)
Intensive, Selective, Exclusive
Promotion Mix
Advertising, Personal selling, Sales Promotion, Public Relations
Each level of Hierarchy of Needs
Physiological, Safety, Social, Esteem, Self-Actualization
HR Acquiring Activities
Recruiting, Hiring, Orientation, Onboarding
HR Law protecting against exposure to Hazardous Substances
Occupational Safety & Health Act (1970)
Reinforcement Types
Positive, Negative, Punishment, Extinction
Product Mix
Width, Length, Depth, (Broad Product lines)
Steps in Developing an Advertising Campaign
Target, Objectives, Platform, Appropriation, Media, Message, Execution, Evaluation
Scientific Management Theory is named and based on what?
Piece Rate based on Performance
Marketing Mix
Product, Price, Promotion, Distribution
What does HR compare to understand Staffing Needs
Employee Supply and Demand
Market Strategy Types
Undifferentiated, Concentrated, Differentiated
Money left over after you pay taxes but before you pay Expenses
Disposable Income
7 Motivational Theories and Researcher (7 Points)
Scientific-Taylor, Hawthorne-Mayo, Motivation-Herzberg, Reinforcement-Skinner, Hierarchy of Needs-Maslow, Theory X&Y-Mcregor, Theory Z-Okey
New Product Development (in Order)
Idea, Screen, Concept, Analysis, Dev, Marketing, Commercialization