Marketing
Selling the same product to the whole market
What is MASS MARKETING?
1.money-off coupons or vouchers
2.point of sale displays in shop
3.loyalty reward schemes
4.competition and games with cash or other prizes
(HINT: Stores offer these AKA ...??)
What is SALES PROMOTION?
A crown symbolizes this company that produces 10000 new & redesigned greeting cards a year
What is HALLMARK?
An agreement between 2 or more businesses to work together on a project (HINT: 2 WORDS)
What is JOINT VENTURE
Accelerated & straight-line are the 2 types of this cost allocation for a major purchase as it wears down
What is DEPRECIATION?
BOGOF is an abbreviation for this promotion that means a 50% savings
Buy one Get one FREE
This company calls its Mustang #1 sports car for over 45 years
What is Ford?
This delivery company says it covers more than 220 countries & territories & links more than 99% of the world's GDP
What is FEDEX?
Some see a decline in this loyalty; used to be when Grandma bought Charmin every time she went shopping
What is Brand Loyalty?
2-word term for a company's total assets minus total expenses & debts
What is NET WORTH?
TO USE DEMOGRAPHIC, LIFESTYLE, AND PSYCHOGRAPHIC DATA TO BETTER SHAPE AND PROMOTE THEIR OFFERINGS TO POTENTIAL PARTICIPANTS. THIS PRACTICE IS AN APPLICATION OF _____.
What is MARKET SEGMENTATION?
Sink it and you have scratched
What is a CUE BALL?
This 5-letter company began in 1903 as a wholesale cheese business
What is KRAFT?
It sounds like a small high-end shop but in business it's a specialty investment banker
What is a Boutique?
When this risk is limited the potential loss is fixed at a maximum
What is LIABILITY?
The pattern of sales of a product from introduction to its withdrawal from the markets
What is PRODUCT LIFE CYCLE?
The quantity of goods and services consumers are willing and able to buy.
What is DEMAND?
Dividing the whole market into segments by consumer characteristics and then targeting different products to each segment
What is MARKET SEGMENTATION?
It's the method of trading in which goods or services are exchanged without the use of money
What is Bartering?
Firms are prohibited from reporting this the river of money coming in on a per-share basis (HINT: 2 WORDS)
What is CASH FLOW?
Sales staff communicate directly with the consumer to achieve a sale and from a long-term relation between the firm and consumer
What is PERSONAL SELLING?
shops other outlets that sell goods and services to the final consumer
What is a RETAILER?
Brixton Metals has the stocky symbol BBB; this home essentials store got BBBY
What is Bed Bath and Beyond?
Place,price,promotion,product
What are the four p's of marketing?
Henry Luce said There are men who can write poetry and there are men who can read these pages of assets & liabilities (HINT: 2 WORDS)
What is a Balance Sheet?