General Acronyms
ROI
What is a return on investment? – the gains you’ve made relative to what you’ve put in.
AI
What is Artificial intelligence?
B2C
What is Business to Customer?
KISS
What is Keep it Simple Stupid?
Teaches about the theory of constraints and how to remove the bottleneck.
What is The Goal?
SMART
What is the goal-setting tool which stands for Specific, Measurable, Achievable, Relevant, and Time bound?
SaaS
What is Software as a service?
B2B
What is Business to Business?
In creating a story brand this is what the customer character role is?
What is the hero?
Amazing customer service produces repeat customers, referrals and reviews.
What is Raving Fans?
NPS
What is Net Promotor Score?
WYSIWYG (pronounced “wiz-ee-wig”)
What is what you see is what you get?
SEO
What is search engine optimization?
PQ
What is positive quotient?
You Already Know Everyone You Need to Know. This book shows a better way than traditional networking with the unique 100/40 rule.
What is The Power of Who?
IPO
What is Initial public offering?
USP
What is Unique Selling Proposition?
This book shows how to create a story of your business and how to bring your customer in as the hero while you act as the guide.
What is StoryBrand?
P&L
What is a Profit and Loss statement? (also known as an income statement)
PPC
What is pay-per-click?
What books illustrates the Rider and the Elephant and how to control our own emotions and how to use more emotion in our sales process?
What is Made to Stick?