Selling
In the beauty and wellness industry, the first step in selling is to sell _______.
Yourself
The best way to guarantee staying in business is to _______.
Take care of your clients
Esthetics addresses the health and beauty of the _______.
Skin
You will want to base your business location on _______.
Your primary clientele and their needs
Being someone who always sees the glass as half full is one way to be _______.
Positive
Melissa always shows clients the product she used during their service and offers it for take-home use. This is an example of _______.
Retailing
If a client wants to book with a professional who is off that day, what should you do?
Suggest other available times
Esthetics is defined as _______.
A specialist in skin care of the body
If a beauty professional wants to open a business and does everything in the correct order, what should be the first step?
Determining the feasibility of the business
Benchmarks that help realize mission and vision are called _______.
Goal
Adding services and retail to tickets results in more _______.
Revenue
What should be the primary concern when planning the physical layout of a salon or spa?
Maximum efficiency
No esthetician may ever _______.
Inject botox
Which part of your business plan should outline all of the research obtained regarding the clients your business will target?
Marketing plan
Which of the following BEST describes paid promotional efforts intended to increase business?
Advertising
Talking to clients about adding services during an appointment is known as _______.
Ticket upgrading
Why is being paid hourly often best for new beauty professionals?
They rarely have an established clientele
A likely trend in esthetics is _______.
More male clients
The document that outlines duties and responsibilities of a position is known as a _______.
Job description
Marketing is the means for _______.
Selling and promoting the business
Hailey is a beauty professional who, based on a careful review of her monthly budget, has decided to “give herself a raise.” Which of the following will BEST assist her in doing so?
Retailing more
What career in esthetics is most concerned with public health enforcement?
State examiner
Peptides are used primarily for _______.
Anti-aging purposes
A description of influences of a business and quality expectations is a _______.
Mission statement
Why will you need to purchase insurance when you open your own business?
It protects you against malpractice suits