Big Data
Digital
Tech Trend
Social
E-Commerce
100
90% of world's information was produced in the last how many years?
2 years
100
Explain these terms relating to digital marketing: CPC, CPA, CPM.
Cost Per Click, Cost Per Action, and Cost Per Mille
100
What is the 4th screen?
Mobile Phone
100
What is Dunbar number?
150
100
Name the phenomenon that explains the success of e-tailers (E.g. Amazon/Flipkart) vis-a-vis brick and mortar players.
Long Tail Phenomenon
200
If you were asked to read Wikipedia cover to cover, assuming no new content will be added to it, how many years will you take to read it?
126 years!
200
There is a new trend that is floating around called "IoT". What is it?
Internet of Things
200
Name the top 3 countries in the network readiness index.
Finland, Sweden, Singapore
200
What is social engineering?
A form of security threat!
200
What is the name of the strategy that Nintendo Wii employed to get a leg up over Sony and Microsoft. Essentially, this strategy makes the competitor irrelevant.
Blue Ocean Strategy
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