Marketing
What is the "face" of a company
logo
When you invest your money into a company
Bootstraping
"A person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so."
Entrepreneur
Something meant to draw people to your company
Advertisement
When an anonymous donor invests in the company
Angel investor
A financial ratio that measures the percentage of profit a company earns in relation to its total revenue
Profit Margin
"A company's strategic plan for creating, delivering, and capturing value, outlining what it sells, who it sells to, how it reaches them, and how it makes a profit"
Business Model