Marketing Basics
Brands & Logo's
Advertising and
Promotion
Business Basics
Customer and Consumer Behavior
100

What is marketing?

What is the process of promoting and selling products or services to customers?

100

What fast-food company uses a golden “M” as its logo?

What is McDonald’s?

100

What is an advertisement?

What is a message designed to persuade people to buy a product or service?

100

What is a business?

What is an organization that sells goods or services to make money?

100

Who is a consumer?

What is a person who buys or uses goods and services?

200

What does the "4 P's" stand for?

What are Product, Price, Place, and Promotion?

200

What brand is known for the slogan “Just Do It”?

What is Nike?

200

Name one place businesses commonly advertise.

What is television, social media, websites, billboards, or radio?

200

What is profit?

What is the money a business makes after expenses are paid?

200

What is customer service?

What is assistance a business provides to its customers?


300

What term describes the group of people a business wants to reach?

What is a target market?

300

Why do companies use logos instead of just words?

What is logos make brands easy to recognize and remember?

300

What is a slogan?

What is a short, catchy phrase used to represent a brand?

300

What does supply and demand mean?

What is how the amount of products available and customer desire affect price?

300

Why do businesses care about customer reviews?

What is reviews influence other customers and business reputation?

400

What is the difference between marketing and advertising?

What is marketing the overall strategy, while advertising is one part of marketing that promotes a product?

400

How can a strong brand affect customer loyalty?

What is it encourages customers to keep buying from the same company?


400

What is influencer marketing?

What is using popular individuals on social media to promote products?

400

What is the difference between a product and a service?

What is a product is a physical item, while a service is an action performed?

400

How can price affect a customer’s decision to buy?

What is customers may choose cheaper or better-valued options?

500

Why is branding important to a business?

What is branding helps customers recognize and trust a company?

500

What could happen if a brand sends mixed messages to consumers?

What is customers may become confused or lose trust in the brand?

500

How can emotional advertising influence buying decisions?

What is it connects feelings to a product, making people more likely to buy?

500

Why do businesses need a business plan?

What is it helps guide goals, decisions, and financial planning?

500

What factors influence consumer buying behavior?

What are price, quality, brand, emotions, and personal needs?

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