Chapter 9
Chapter 10
Chapter 11
Vocab
Random
100
The process and methods used to gather information, analyze it, and report finding related to marketing goods and services."
What is Marketing Research?
100
Everything, both favorable and unfavorable, that a person receives in exchange.
What is a product?
100
1. New product strategy 2. Idea generating 3. Idea Screening 4. Business Analysis 5. Development 6. Test Marketing 7. Commercialization
What is the new product development process?
100
A subset from a larger population.
What is a sample?
100
an error that occurs when a sample drawn from a population differs from the target population
What is a Frame Error
200
Market places where businesses can offer specific companies products or services.
What are B2B Exchanges?
200
When you buy products normally without having to plan it?
What is convience products?
200
The final 16% to adopt
What is Laggard?
200
Consistent preference for one brand over all others.
What is brand loyalty?
200
a test to evaluate a new product idea
What is a concept test
300
Better participation rates, cost effectiveness, broad geographic scope, and accessibility are all advantages of this.
What are online focus groups?
300
The company Covergirl sells lipsticks, blush, and other make up products that would be considered as a _____.
What is a product-line?
300
In his stage, sales typically grow at an increasing rate
What is the growth stage?
300
A type of package labeling that focuses on promotional theme or logo, and consumer information.
What is persuasive labeling?
300
the second level of the development process
What is idea generation
400
This is when customers agree to participate in an ongoing dialogue with a particular corporation.
What is web community research.
400
brands like Up & Up, Great Value, and Kirkland are sold from Target, Walmart, and Costco
What is a brand name owned by a wholesaler or a retailer?
400
1. complexity 2. compatibility 3. Relative Advantage 4. Observability 5. Trialability
What is the 5 product characteristics?
400
Current data that a researcher gathers himself/herself
What is primary data?
400
Impression of environmental friendliness to sell a product
What is greenwashing
500
This is designed to fit into a brief crack in time.
What is mobile research?
500
According to the US courts, they include Asprin, Kerosene, Monopoly, Cola, and Shredded Wheat as generic product names
What are products that cannot be trademark?
500
After new ideas have been generated, they pass through the first filter in the product development process
What is screening?
500
An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors.
What is competitive intelligence?
500
The best grocery loyalty program
What is Kroger Rewards
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