Planning Business Messages
The overall subject of a message.
Topic
A measure of your believability based on how reliable you are and how must trust you evoke in others.
Credibility
These paragraphs have the major advantage of being easy to read.
Short
Who has the all-time passing record?
Drew Brees
Step one of the three-step writing process
Planning
This technique for developing paragraphs uses similarities or difficulties to develop the topic.
Comparison or contrast
Any space that doesn't contain text or artwork, both in print and online
White space
Who has the nickname Uncle Drew?
Kyrie Irving
An exploratory technique in which you write whatever comes to mind
Free Writing
Words or phrases that tie ideas together by showing how one thought is related to another
Transistions
Titles that are subordinate to headings, indicting subsections with a major section
Subheadings
The "Frozen Tundra" is the nickname of the stadium where this team plays
Green Bay Packers
The range of information you present, the overall length and level of detail.
Scope
A sentence that has two main clauses, at least one of which contain a subordinate clause
The physical design of letters, numbers and other text characters
Typeface
How tall are the basketball hoops?
10 feet
If audience members have different levels of understanding, who should you aim your message towards?
Most influential decision makers
All the associations and feelings evoked by a word
The study of touch in a communication context.
Haptics
How many seams on a baseball?
108