Engineering in Business
If an aircraft manufacturer wants to reduce fuel consumption by redesigning the wing shape. Which department studies data, simulations, and performance results before decisions are made.
Research and Development
The line that tells the reader what the email is about.
The subject line
This company originally started in 1997 by mailing DVDs to customers.
Netflix
This supersonic passenger jet was retired in 2003 after a fatal crash in Paris in 2000.
The Concorde
This company behind Labubu built its success on selling collectible toys in sealed boxes where buyers don’t know which figure they will get.
Pop Mart
A company has designed a new drone but cannot sell it yet because it must meet government aviation safety rules first. This process is called obtaining this.
Certification (or regulatory approval)
A polite way to start a professional email.
Dear + Name
This company began as an online bookstore in 1994 and is now the world’s largest online retailer and cloud computing provider
Amazon
Two crashes of this aircraft model in 2018 and 2019 led to worldwide grounding due to issues with the MCAS flight control system.
The Boeing 737 MAX
This insulated tumbler went viral on TikTok in 2023–2024, causing stores to sell out within hours.
Stanley Cup/Stanley Tumbler
When an engineering team builds a first working model of a new aircraft component to test its performance, they are creating this.
A prototype
In business emails, this should always be clear: what the reader needs to do.
This company dominates internet search but also developed Android, the world’s most widely used mobile operating system.
This 1986 disaster occurred when an O-ring failed during launch due to extremely cold temperatures.
The Challenger disaster
This Chinese fast-fashion company became famous for extremely cheap clothing and a business model based on producing small batches and reacting quickly to online trends.
Shein
An airline wants to lower operating costs by reducing fuel usage, maintenance time, and delays. In business language, this goal is usually called improving this.
Efficiency
This closing phrase is common in professional emails.
Best regards/Kind regards
This German company developed the first practical gasoline automobile in 1886, widely considered the first modern car.
Mercedes Benz
This spacecraft was lost in 1999 because of a metric vs. imperial unit conversion error.
The Mars Climate Orbiter
This marketing strategy sells collectibles in sealed packages so buyers don’t know which item they will receive.
Blind Box
When a company stops using an old aircraft design and replaces it with a newer, better technology, the old technology becomes this.
Obsolete
This type of email problem happens when important information is missing.
A vague email
This company designs most of the processors used in smartphones but does not manufacture the chips itself.
ARM
This famous 1937 airship disaster effectively ended the era of passenger airships.
The Hindenburg Disaster
When companies intentionally produce limited quantities of a product to increase demand and excitement online, this marketing strategy is called artificial ______.
Artificial scarcity