Supply & Demand
Economics Terms
Market Structures
Types of Business Ownership
Business Cycle
1

A consumer’s willingness and ability to purchase goods and services at a particular price.

Demand

1

deciding between two or more different options. Economic theory dictates that individuals make choices that result in the optimal benefit or utility for them.

Choice

1

markets where there are many buyers and sellers; all sellers are offering nearly identical products; entry is easy; and individual buyers and sellers have no control over price. Ie  commodity providers (farmers or fishermen); very few purely competitive markets.

Perfect Competition 

1

Makes a product ex. John Deere

Manufacturer 

1

Total value of goods and services produced in a country in 1 year

GDP

2

A seller’s willingness and ability to offer goods and services for sale, at a particular price.



Supply

2

the loss of potential gain from one alternative when another alternative is chosen instead

Opportunity Cost 

2

markets where there are still many buyers and sellers, but the products are “differentiated” through quality, features, name-brand or advertising; entry is still easy; and sellers have limited control over price. Ie novels, movies, restaurants, beauty shops, locksmiths, churches.

Monopolistic Competition  

2

Sells the final product to consumers ex. Foot Locker

Retailer 
2

general rise in prices for all goods and services measured as a percentage

Inflation 

3

The intersection of supply and demand.

     Equilibrium    

3

anything that motivates someone to do something. In terms of economics, as the price of a good increases, the quantity demanded by consumers decreases. For the suppliers, as the cost of the product increases, the quantity supplied increases.

Incentives 

3

markets where there are few sellers selling similar products, giving them significant power over price and quantity in the market; it’s difficult for new sellers to enter due to high startup costs, brand loyalty or other factors. Ie domestic cars, athletic apparel, national pharmacies, hotel chains

Oligopoly   

3

Buys products in bulk from the manufacturer and sells to retailer or consumer ex. Costco

Wholesaler

3

the percentage of the labour market that is unemployed or not working but are seeking employment



Unemployment Rate 

4

If quantity demanded is greater than quantity supplied, there will be a

Shortage

4

consumers have unlimited wants and needs, but have limited resources. The demand for a good or service is often greater than its availability, therefore choices available to consumers are limited.

Scarcity 

4

markets where there is literally one seller of a unique good, who has tremendous control over price and quantity in the market; entry is impossible due to patents, government protection or other factors. Ie water, gas, or electricity providers

Monopoly 

4

 Brings goods into Canada from other countries

Importer
4

Highest point -demand for goods and services is highest, unemployment is lowest.

Peak

5

If quantity demanded is less than the quantity supplied, there will be a

Surplus

5

the exclusive authority to determine how a resource is used.

Property Rights 

5

What kind of market structure would Apple iPhones fall under

Oligopoly

5

Owned by one person easiest to form and easiest to dissolve Pros: you get all profit, make all decisions. Cons: Unlimited Liability

Sole Proprietorship

5

Economic activity is decreasing, demand for goods and services is decreasing, unemployment is rising.  



Recession 

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