Summary
Who is the author of the article?
Amelia Lucas
What are the four subsidiaries or fast-food restaurants mentioned Restaurant Brands International owns?
Tim Hortons, Burger King, Popeyes, and Firehouse Subs
Burger King has got an annual increase of about % to their media purchasing budget?
30%
What was my key question?
How did Burger King come up with this strategy?
Who was the U.S. president of Burger King?
Tom Curtis
What is an another word for a parent company, I mentioned?
Holding company
For one of the short term impacts I have mentioned, what did Burger King make its employees do for the in-store training?
Employees were to greet customers.
How long did Burger King spend on this strategy, before announcing it?
About a year
Fill In The Blank: This is a ongoing million dollar plan for the next two years
$400
Fill In The Blank: Subsidiaries are more than % owned by a holding company
50%
What was the increase in percentage of customer satisfaction as per Tom Curtis?
20%
Who were the people involved in discussing and organizing the plan?
Tom Curtis (U.S. president of Burger King), franchisee leaders of Burger King from around the world, and franchisees of the United States.
What was Burger King's strategy called?
"Reclaim the Flame"
What is the definition of earmarked?
Setting aside funds for a specific project
Why is greeting customers important?
It can make customers feel welcome and want to come to Burger King more often.
Tom's Holdings, one of the franchisees that was filed for bankruptcy, what did he do?
He sold many locations at an auction, for about $33 million dollars.
What were the two huge changes addressed by Tom Curtis for Burger King?
Restaurant operations and marketing.
What is the difference between a parent company and a franchisee?
A parent company owns each location of the business, while a franchisee owns different locations.
What is an example I gave of how Burger King is time-efficient?
Burger King changed their Ch'King sandwich involved 21 steps, into a 5 step, Royal Crispy Chicken Sandwich.
What were three reasons mentioned for Burger King's downhill?
Pandemic, low performance overall, and the two franchisees being filed for bankruptcy.