Elon Musk & Tesla
What year did Elon Musk join Tesla?
2004
What is the name of the protest movement targeting Tesla?
The Tesla Takedown
What does CSR stand for and mean?
Corporate Social Responsibility means businesses don't just focus on making profits and have a responsibility to act ethically, and positively impact society and the environment.
What is one result of customers choosing not to support Tesla anymore?
A decrease in sales, demand and revenue
What happened to Tesla’s stock after the protests?
It decreased significantly
What role did Elon Musk have in Tesla when he joined?
He was one of the main investors
What caused the Tesla Takedown protests?
Elon Musk’s political actions and support for far-right groups
What’s the difference between innovation and invention?
Invention creates something brand new; innovation improves existing things
How have consumers shown their disapproval of Elon Musk’s leadership besides protesting?
By switching to competitor brands like BMW and Kia
What is one risk Tesla employees now face?
Job insecurity or possible layoffs
What kind of company is Tesla?
An electric vehicle and clean energy company
What was the main goal of the Tesla Takedown movement?
To show Tesla’s board and shareholders that Elon Musk is damaging the brand
What is entrepreneurship in business?
Starting and managing a business with creativity, leadership and risk
How are Tesla’s competitors benefiting from this situation?
They’re gaining customers and increasing their market share
Why are investors starting to get concerned?
Because Tesla is losing public trust without taking clear action
What is one way Elon Musk’s political actions have negatively affected Tesla’s brand today?
His controversial views led to consumer boycotts and global protests, lowering sales and stock value
What U.S. agency did Elon Musk’s team fire 10,000 employees from?
The CDC – Centers for Disease Control and Prevention
What are the 3 aspects of CSR?
People, Planet, Profit
What group may pressure Elon Musk to step down if the situation continues?
Tesla’s board directors
What do experts suggest companies do to manage CEO behaviour?
Have rules and systems to keep leaders accountable if they act unethically
Why is being the face of a company a major responsibility for an entrepreneur like Elon Musk?
Because your personal actions reflect on the company. If your image suffers, so does the brand's success
How many fewer vehicles did Tesla deliver compared to what was expected in Q1?
About 100,000 fewer
What is entrepreneurship in business?
Starting and managing a business with creativity, leadership and risk
What is one long-term consequence Tesla might face from its damaged brand trust?
- Losing loyal customers permanently
- An opportunity for competitors to gain a larger share of the market and a competitive advantage
What could potentially happen if Elon Musk continues to harm Tesla’s image?
He could be removed as CEO under pressure from board directors