Fun with Finance
The time period in May when the budget is reviewed
This is an intentional requests for contact from a qualified buyer.
What is a Marketing Qualified Lead?
This focuses on the triple constraint of Quality, Cost and Time.
What is Portfolio Management?
Defines the business need in terms that can be measured and captured in sprints and Jira story backlogs.
What is a Service Level Agreement or SLA?
Csat
What is Customer Satisfaction?
The time period between the 1st through the 6th monthly
What is Month-End?
This business marketing strategy concentrates resources on a set of target accounts within a market
What is Account Based Marketing?
The portfolio management tool used by ProQuest whose name is a truncation of Gorjira, the Japanese word for Godzilla.
What is JIRA?
This tool allows the ProQuest content team to make publisher content "ours"
What is the Electronic Content Management System?
EBITDAC
What is Earnings Before Interest, Taxes, Depreciation, Amortization and Capitalization
These two types of sales are non-reoccurring.
What is PAL and One Time?
This shape helps visualize what stage a client is at within the ProQuest Marketing and Sales Lifecycle.
What is the Sales Funnel?
What is a Story?
This function makes content searchable
What is Digitization?
PAL
Perpetual Access License
This is capitalized if it results in a created asset
What is Work Time?
This leading indicator of what is going to drive customer interaction helps Marketing get new leads for sales.
What is Engagements?
This Agile framework requires real-time communication of capacity and full transparency of work where work items are visually represented on a board allowing team members to see the state of every piece fo work at any time.
What is Agile Kanban?
What are Cases?
RF2
Reforecast 2
Earnings before this assess a company's performance without having to factor in financing decisions, accounting decisions or tax environments.
This tracked metric monitors emails, open rates, clicks, downloads, visits etc. from a marketing campaign to determine its relative efficacy
What is Activity?
Calculated at the end of the Sprint, this metric is found by totaling the Points for fully completed User Stories.
What is Velocity?
The number of global monthly public and private webinar attendees from the TCP Team
What is 5,000?
ABM
Account Based Marketing