Terms
This includes Product, Price, Place, and Promotion
What is Marketing Mix or 4 P’s or Marketing
Goods or services sent to another country for sale
What are exports
Financial statement that reports the financial position of a firm on a specific date. It includes assets, liabilities and owner’s equity.
What is Balance Sheet
Department within a business focusing on recruitment and staffing, training and development, compensation and benefits, employee relations, legal compliance and corporate image
What is Human Resources
An analyst took of a company’s Strengths, Weaknesses, Opportunities, and Threats
What is a SWOT Analysis
An extra amount of money added to an employee’s wages, usually as a reward for doing difficult work or for doing their work well
What is bonus
The rate at which one currency is converted to another
What is Exchange Rate
The part of the firm’s profits that goes to stockholders
What are Dividends
Moral principles that govern a person's behavior or the conducting of an activity
What are Ethics
A research method that brings together a small group of people to answer questions in a moderated setting
What is a Focus Group
Someone in a company responsible for developing the brand
What is Brand Manager
The organization that succeeded the General Agreement on Tariffs and Trade (GATT) as a result of the successful completion of the Uraguay round of GATT negotiations
What is the World Trade Organization (WTO)
This is the point at which income matches expenses for the business or a specific product or service
What is Break-Even Point
The term for when someone uses knowledge of a particular company, situation, etc. that is not available to other people in order to buy or sell shares
What is Insider Training
The process of educating qualified leads through valuable, relevant content delivered via a series of touchpoints before the purchase decision is made
What is lead nurturing
A legal document giving a person or company the right to make or sell a new invention, product, or method of doing something and stating that no other person or company is allowed to do this
What is Patent
The practice of charging different prices for the same product in different markets
What is Price Discrimination
Executive officer who is responsible for handling funds, signing checks, keeping financial records, and financial planning for a corporation
What is Chief Financial Officer (CFO)
The practice of giving jobs to members of your family when you are in a position of power
What is Nepotism
An owned media asset that a company or individual uses to publish and distribute high-quality content that educates, entertains, and engages a specific audience.
What is a Blog
Numbers that tell you how effective your business is in a specific area or how it is performing
What are Key Performance Inficators (KPIs)
An economic philosophy advocating that countries should simultaneously encourage exports and discourage imports
What is Mercantilism
The procedure of assigning funds to various accounts or periods
What is Allocation
The process of identifying, assessing, and deciding how best to deal with the risks of an activity, policy, or technology
What is Risk Management
The percentage of users who complete an action on a company's website, such as downloading a piece of content or submitting a contact form
What is Conversion Rate