Business Basics
What do you call the money a business brings in before subtracting costs?
Revenue
What’s it called when you create a unique name and image for a product?
Branding
What is money you earn from a job called?
Income
What’s the first step to starting a business — an original idea or product?
Business idea
What is the name of the ASU Business School
W.P Carey School of Business
What is the leftover money after all expenses are paid?
Profit
What is the act of promoting and selling products or services?
Marketing
What is it called when you borrow money and have to pay it back with interest?
Loan
What word describes a new business just getting started?
Startup
What is ASU Ranked #1 in?
Innovation
What is the name for a person who starts and runs their own business?
Entrepreneur
What’s the term for a specific group of people a business wants to reach?
Target market
What do we call the act of saving money to gain returns over time?
Investing
What’s the name of a person who gives money to startups in exchange for ownership?
Investor
What is the ASU official mascot?
Sparky
What’s the term for what a business owns, like cash or equipment?
Assets
What’s the name of the mix of Product, Price, Place, and Promotion?
Marketing mix
What is it called when you use a credit card that lets you borrow money temporarily?
Credit
What is a temporary version of a product to test with users?
Prototype
What is one major offered at the W. P. Carey School of Business that deals with stocks, investing, and managing money?
Finance
What is the document that outlines a company’s goals, structure, and strategies for making money?
Business plan
What kind of marketing uses influencers or customers to spread the word?
Word-of-mouth marketing
What’s the term for spreading your investments to reduce risk?
Diversification
What’s the term for funding raised from a large number of people online?
Crowdfunding
What is the name of the week-long experience at ASU that helps first-year W. P. Carey students build community, explore campus, and prepare for college success before the fall semester begins?
I-Week (Integration Week)